What You Need to Know: Nonprofit Marketing in 2023
The digital landscape is constantly changing, and nonprofit marketers must stay ahead of the curve to reach their target audiences and achieve their goals. It can sometimes feel overwhelming, but it’s still common-sense marketing at its core. So, let’s break it down.
Social media: I know, I know. Facebook is Meta, and Twitter is dead? Maybe. But social media remains an essential tool for nonprofit marketing in 2023. You can use platforms like Facebook (Meta), Instagram (Meta), TikTok, Pinterest (yes, I'm serious), LinkedIn, and YouTube to connect with donors, volunteers, and other stakeholders. Put the focus on creating high-quality content relevant to your target audiences to encourage engagement.
Emphasis on video: Video has had quite the glow-up in recent years. It was always a great medium to tell stories, educate audiences, and inspire action. But now, nonprofit marketers have platforms to showcase their work and impact while humanizing the organization. Have fun on the short, viral apps, and go into detail on the longer-form channels.
The need for personalization and authenticity: About that humanizing. In today's digital age, people are bombarded with marketing messages from all sides. You must use smart data to segment audiences and deliver relevant content to each group to stand out. And the younger generations can sniff out sales and gimmicks a mile away. Keep it real, and keep it honest. Your followers will reward you.
The importance of data-driven marketing: Data is essential for nonprofit marketing success. By collecting and analyzing data, nonprofit marketers can gain insights into their target audiences, identify trends, and measure the effectiveness of their campaigns. It’s the backbone of any strategic campaign.
Deep breaths: They say patience is a virtue—I wouldn't know. But I know it takes time to build a successful nonprofit marketing program. Don't expect to see results overnight. Follow the data, adjust accordingly, and listen to your audience.
Staying up-to-date on the latest trends is vital. It keeps me employed. But it doesn’t have to be scary! With good data, authenticity, and a whole lot of creativity, this year will be stronger than the last. See you in 2024.
