Resume

Denver Museum of Nature & Science
Digital Marketing Manager | 2021-Current

• Spearhead the digital strategist position and develop a comprehensive digital strategy that utilizes paid search, organic content, SEO, and data monitoring to create a richer online experience for our community.

• Led the digital marketing team to refine and expand the Museum's online presence and engage diverse audiences, resulting in a 50% increase in website traffic and a 42% increase in our social media following since 2021.

• Forge relationships with data collectors and experts from around the Museum and bolster Marketing’s access to and use of insights to create a systemized, comprehensive culture of data.

• Identify key progress indicators for the team and then develop, execute, and monitor digital marketing strategies to ensure we meet the team’s strategic goals.

• Analyze data from a wide range of sources to present a comprehensive narrative about our campaigns and customer journeys, which allows the team and the Museum to make more informed decisions.

• Manage digital media buys, data reporting, and relationships with our creative agency.

• Collaborate with the Marketing leadership team to build and execute our strategic mission, vision, value, and subsequent goals and deliverables for the Marketing team and the Museum.

• Oversee a team of digital creators and create a culture of communication and respect to ensure quality output, employee satisfaction, and growth.